Don't just SURVIVE in business,
THRIVE in business!
Our mission is to help HVAC contractors succeed. Digital marketing that works! Website design! Software advice! And so much more!
Book a call today and see what we can do for you!
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What makes us DIFFERENT
Our goal is provide you with a tailored experience that boosts your business!
Marketing is our calling but we also know a thing or two about the HVAC industry. We can recommend tried and true strategies that will boost sales, and software programs that will enhance efficiency in book keeping, route management, billing, payroll, and more!
Efficiency
We deliver exactly what you need, when you need it.
Partnership
We will work with you to make the most out of you online presence. Whether you are just now seeking to enter the digital arena or you have a presence already and you need to outsource the work, we are here to help!
Growth
One of the most essential needs of both new and established HVAC businesses is CUSTOMERS! We will establish PROVEN strategies that will get, and keep, customers booking appointments!
Extraordinary Service
Dedication to quality service means going above and beyond for our clients! That's exactly what we do at Tradesmen Marketing. If you don't get booked appointments! You don't pay!
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Our Services
Contact Manager
What are you using to keep track of customer information? We can give you access to a system that, not only lets you store info but, allows you to message, email, respond to reviews, and call, all from one place!
Insights Dashboard
Our tracking software will enable you to see exactly what your ad campaigns are doing for you, what your customers think about your service, and the prospected overall value of your ad campaign.
Website Chat
With our chat widget installed on your webpage, you can untether your customers from the web page by engaging it text messaging right from the widget.
Google My Business Chat
A wonderful addition to our conversation interface is its connect ability with GMB. Not only respond to direct messages but, answer or dispute reviews all form the same place.
Reputation Management
Feel like you are offering top notch service but your not getting any reviews that prospective new customers could view to highlight that fact? We can automate review requests that give the customer a direct link to your GMB review page. Making it fast and easy for customers to share their thoughts on your company.
Appointment Automation
We have the ability to fully automate appointment scheduling. Customers can schedule their own appointments right from your webpage and skip the hassle of calling into your already busy office. You can choose whether the appointment is automatically confirmed, or if your staff must call the customer and confirm manually.
Lead Management
OK, so you have someone ready to do business with you. Now what? Now its time to make sure they stay ready and are primed for a sale when the service is performed! We can help with automated workflows, appointment reminders, and so much more!
Easy Integration
All this sounds like a lot of work to put in place. But don't worry! We take care of all the implementation and are ready to knock it out of the park for you!
Unified Messaging
Do you get tired of bouncing between Google reviews, email, Facebook messages? We can put it all in one convenient and easy to use app that lets you communicate much faster with your valued customers! No more loosing customers because you didn't message back fast enough!.
Schedule a FREE MARKETING & SALES AUDIT with a marketing specialist today to see if we can help you grow you business!
Converting a service call into a turnover for sales
Here's a sample standard procedure policy for converting a service call into a turnover to a sales rep:
Initial Service Call: When a customer calls for a service appointment, the customer service representative should collect all relevant information, including the customer's name, address, phone number, email address, and a brief description of the issue.
Dispatching the Technician: The dispatcher should assign a technician to the service call and provide the technician with all relevant customer information and details about the service call.
Service Call Inspection: Once the technician arrives on-site, they should perform a thorough inspection of the customer's HVAC system and diagnose any issues.
Explaining the Issue to the Customer: If the technician identifies any issues that could benefit from an upgrade or replacement, they should explain the issue to the customer and provide a detailed explanation of the benefits of upgrading or replacing the system. It is a good idea to set standard "Mandatory Call-out" criteria such as; leak in evaporator coil, R22 system, complaints of a high power bill, excessive microbial growth, and bad reading on a compressor megohm test.
Service Call Turnover: If the customer expresses interest in upgrading or replacing their HVAC system, the technician should collect the customer's contact information and schedule a follow-up appointment with a sales representative.
Follow-up Appointment: The sales representative should follow up with the customer within 24 hours of the service call to discuss their needs and offer solutions that fit their budget and requirements. Best results come from immediate response from the comfort advisor. Coming out immediately to the customers home when the service tech calls to set the appointment instills a since of urgency within the customer.
Proposal and Contract: If the customer is interested in moving forward with an upgrade or replacement, the sales representative should provide a detailed proposal that outlines the scope of work, timeline, and cost. Once the customer agrees to the proposal, the sales representative should prepare a contract for the customer to sign.
Installation: Once the contract is signed, the installation team should schedule the installation at a time that is convenient for the customer. If possible, installs should be performed the next day.
Inspection: Following the installation, a quality inspection should be performed by the comfort advisor. This is also a great opportunity for the advisor to ask for referrals.
Follow-up: After the installation is complete, the customer service representative should follow up with the customer to ensure they are satisfied with the work and address any issues that may arise. At the time of the follow up, the customer service representative should send a review request if it is deemed that the customer had a positive experience.
By following this standard procedure policy, HVAC companies can improve their chances of converting service calls into sales opportunities and ultimately increase their revenue.
Tradesmen's Marketing
A full service, marketing management and consulting agency.
Specializing in HVAC marketing strategies, social media management, and web design.
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