INTRODUCTION
Tradesmen’s Marketing (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website
https://www.tradesmensmarketing.com
, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Derivative Data
The information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
USE OF YOUR INFORMATION
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
Administer sweepstakes, promotions, and contests.
Compile anonymous statistical data and analysis for use
internally or with third parties.
Deliver targeted advertising, coupons, newsletters, and other
information regarding promotions and the Site to you.
Increase the efficiency and operation of the Site.
Monitor and analyze usage and trends to improve your
experience with the Site.
Offer new products, services, and/or recommendations to you.
Perform other business activities as needed.
Request feedback and contact you about your use of the Site.
Respond to product and customer service requests.
Send you a newsletter.
DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
Marketing Communications
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
TRACKING TECHNOLOGIES
Cookies and Web Beacons
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.
Internet-Based Advertising
Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Website Analytics
We may also partner with selected third-party vendors, such as Google Analytics and others, to allow tracking technologies and re-marketing services on the Site through the use of first-party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.
SECURITY OF YOUR INFORMATION
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
POLICY FOR CHILDREN
We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy. Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. If you set the DNT signal on your browser, we will respond to such DNT browser signals. Emails and Communications If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:
Contacting us using the contact information provided below.
If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.
CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with the Site, you have the right to request the removal of unwanted data that you publicly post on the Site [or our mobile application]. To request the removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Site, but please be aware that the data may not be completely or comprehensively removed from our systems.
CONTACT US
If you have questions or comments about this Privacy Policy, please contact us at:
Tradesmen’s Marketing
Bobby@tradesmensmarketing.com
(601) 590-8040
Build a relationship with your customers: One of the most effective ways to make a sale in the HVAC industry is to build a strong relationship with your customers. It starts with your knock on the door and builds through conversation and consistent contact throughout the service. Take the time to listen to their needs, concerns, and budget, and tailor your solutions to fit their unique requirements. Don't be afraid to get personal, customers are more likely to do business with you if the feel they know about you and you know a little about them. By demonstrating that you care about their needs and are committed to providing high-quality service, you can build trust and rapport that can help to close the sale.
Use consultative selling: Consultative selling is a sales approach that involves asking questions and gathering information about the customer's needs, preferences, and goals. This approach can help you to identify pain points and offer solutions that are tailored to the customer's specific requirements. Do your diligence by walking around the home. Take a manual J load calculation (this is a great opportunity for conversation with the customer to build rapport). By positioning yourself as a trusted advisor rather than a pushy salesperson, you can increase your chances of closing the deal.
Demonstrate value: When selling HVAC services, it's important to demonstrate the value of your solutions to the customer. This can include explaining the benefits of upgrading or replacing their system, removal of current health issues such as mold, highlighting the energy savings and increased comfort that they can expect, and providing references and case studies that demonstrate your expertise and success.
Provide financing options: HVAC upgrades and replacements can be a significant investment for many customers. By providing financing options, you can make your solutions more affordable and accessible to a wider range of customers. Their are many contractor services available for you to be able to accomplish this without needing to spend your companies reserves and risk not getting paid. This can help to increase your sales and improve customer satisfaction.
Follow up: Following up with customers after a sale is critical to maintaining a strong relationship and ensuring customer satisfaction. Take the time to check in with your customers after the installation is complete and address any issues or concerns that may arise. This can be done with a simple phone call but a follow up inspection performed by the comfort advisor is best. That way you can find issues the customer wouldn't notice until it was too late and would be the absolute best time to ask for reviews. This can help to build trust and increase the likelihood of repeat business and referrals.
By implementing these HVAC sales tactics, you can increase your revenue, improve customer satisfaction, and build a strong reputation in your local market.
Tradesmen's Marketing
A full service, marketing management and consulting agency.
Specializing in HVAC marketing strategies, social media management, and web design.
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